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Adesso Solutions


 Adesso Solutions


About Adesso Solutions:
We decided we needed a new logo for our new focus on Trade Promotion Effectiveness. But it couldn’t be just another “high-tech” looking graphic that was meaningless. Hey this was important!

So we started to think about our target customer – the small and medium sized CPG manufacturers. They had a bunch of things in common, but the biggest seemed to be the stress they are under managing trade promotions in general and trying to compete with the larger Tier 1 manufacturers in particular. These guys had #1 and #2 brands, huge resources, consumer support, large trade budgets, customer teams and expensive trade promotion management solutions. Yikes! We got stressed just thinking about it. First goal - to help our clients “relax.” But we had to deliver real benefits to do so. That’s where the community concept came in. If we could bond all of our clients together to collaborate on the most effective trade promotion strategies per retailer, our collective “community” of clients could better compete with their respective brand leaders. Then they could at least start to relax.

What represents “community” and “relaxing”? Right, Flamingos! Community is a huge part of Flamingo life. They live in large flocks for protection from predators. Just like small and medium sized CPG companies who can flock together to protect them from retailers and Tier 1 predators. And let’s face it, who doesn’t look at a Flamingo and think warm weather and beach, which leads to vacation, a few margaritas and…relaxation.

Adesso Solutions History:
Launched in December 2002, we set out to create a solution to control trade promotion spending and deductions. In September, 2007, we acquired Gelco Trade Management to create a superior and broader Trade Promotion Management solution. Through 2011, more than 110 customers and 8,500 users utilize our trade promotion management products to process more than 300,000 trade promotions annually, representing more than $4 billion in trade spending. That’s a significant amount of trade promotion management experience.

Current State of Trade Promotion Management:
We’ll say this: Tier 1 companies certainly spend a lot of money on custom trade promotion management solutions. But beyond the hype, we’ve talked to their folks in the trenches and guess what? There’s still a lot of frustration over the time, the exorbitant expense and the problems with ease of use.

So if you’re a small or medium sized manufacturer…where do you turn?
The smaller “niche” TPM providers? Many never worked in CPG. Or never managed trade promotion funds. With recent mergers, some companies have 3 or more different products. They don’t integrate with each other. Which of their products are you going to select? Will the provider still be supporting that version a year from now?

You need to manage, control and track trade spending. Check. Our TPM product does that.
But we came from CPG. We know your issues. We feel your pain. You need more than just a TPM product. So we created a TPE community of our clients and offer Trade Promotion Activation (TPA) services to help you improve trade spending ROI. That’s a total solution.
Actually maximizing your trade dollars and generating an effective ROI. Now that’s cool. We call that TPE – Trade Promotion Effectiveness.

 

Visit Adesso Solutions at:
www.adessosolutions.com
3701 Algonquin Road. Rolling Meadows, IL 60008 USA
USA
Illinois
Rolling Meadows

 

There are two famous forms of a site map.

 

 

An XML Sitemap is a structured format that people do not have to see. However, it tells the search engine about the pages in a site, their corresponding importance to other pages. It also says how often they are updated. HTML sitemap is made and designed to help users find information on a page. This does not need to include each and every sub page. This helps both people (i.e. visitors) and search engine bots find pages on any site.

 

Some program developers explain that a site index is a more proper term to relay page function. As web visitors are used to seeing each term. They associate both as one and the same. However, a site index is normally employed to mean an A-Z index. This provides access to particular content, while a sitemap shows a general view of the overall site contents.

XML is a document and an encoding standard procedure used as the standard for webcrawlers to find and parse site maps. a Robots Text file gives the instructions to the crawler bot. Sitemaps certainly improve search engine optimization of a site by making sure that all the pages can be found.

Robots.txt is a file for site owners to provide instructions to web robots. This text file contains the instructions in a specific format. Robots may choose to follow the instructions. They attempt to fetch this file and read the instructions before fetching any other file from the web site. If a site does not have a robot file, web robots assume that the web site owner does not wish to provide any specific instructions, and crawl the entire site.

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